Organizing Communication Media

Here is the study guide for Week 3 as we move from the representational process to the production of the media industry.


Key concepts:

  • The mechanistic approach to policy (‘mechanical notion’)


  • Policy-making as a contested political process


  • Capitalism & markets


  • Viewpoint diversity vs. market diversity


  • ‘Market failure’


  • Media policy (as defined by Freedman)


  • Media regulation


  • Media governance


  • Mass media & telecommunication


  • Convergence


  • Pluralism


  • Neo-liberalism


  • Public interest


  • Integration (vertical and horizontal)


  • Concentration (in ownership)

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