Organizing Communication Media

Here is the study guide for Week 3 as we move from the representational process to the production of the media industry.

WEEK 3

Key concepts:

  • The mechanistic approach to policy (‘mechanical notion’)

 

  • Policy-making as a contested political process

 

  • Capitalism & markets

 

  • Viewpoint diversity vs. market diversity

 

  • ‘Market failure’

 

  • Media policy (as defined by Freedman)

 

  • Media regulation

 

  • Media governance

 

  • Mass media & telecommunication

 

  • Convergence

 

  • Pluralism

 

  • Neo-liberalism

 

  • Public interest

 

  • Integration (vertical and horizontal)

 

  • Concentration (in ownership)
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