Policy and Economics in Media

Here is the study guide for week 4.


Key concepts:

  • WTO & GATS
  • Fragmentation (media & audience)
  • Power law distribution & the long tail
  • Public goods & private goods
  • Audience autonomy
  • Audience as product
  • Audience measurement
  • Active & passive conceptions of audience
  • User generated content
  • Structural and technical communications revolutions
  • Integration
  • Convergence
  • Interactivity
  • ‘New media’ (as defined by van Dijk)
  • Allocution, Consultation, Registration & Conversation
  • TCP/IP protocol
  • Regulatory mechanisms for new media
  • Knowledge as product
  • Intellectual property rights
  • Digital divide
  • Information elite, Participating majority, & Disconnected and excluded

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