Researching Media and Communication

Here is the study guide for week 5.

WEEK 5

Key concepts:

  • Research
  • Discourse analysis
  • Critical discourse analysis
  • Genre
  • Data
  • Sample & sample frame
  • Ideology & hegemony
  • Linguistic determinism
  • Language as social action
  • Cultural maps
  • Lexical choice
  • Labels
  • Corpus linguistics
  • Collocation
  • Concordance analysis
  • Intertextuality
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