Schedule

Reading: Readings for this course are available online as individual pdf files on the schedule portion of the course website. It is highly recommended that you secure some method of printing course readings. Important reading strategies like highlighting, underlining, and making notes in the margins are more difficult when reading on a screen, and can impact comprehension and analysis of the texts. If you chose to read digital copies you will be expected to use digital reading tools like notes and highlighting within the program that you are using. Readings are to be done before the day that they are listed and copies should be brought to class (or a digital device like a laptop, iPad, Kindle, Nook, etc. with your notes if you chose to read digitally) so that you will be ready to discuss them, apply them in skills-based activities, and build our collective understanding of the topics and methods used.

Multimedia: This course is about media and communication, so you will be expected to listen to and watch examples of multimedia throughout the quarter. Multimedia will be assigned along with the readings, and should be done prior to the class period that it is assigned for so that you will be ready to discuss them in class. All multimedia will be available either on the hold shelf in the UWB/CCC library, or online on the schedule page, and may require software installation or plug-ins from players that can read audio, video, or flash files. Some files will only be available in streaming formats and may not be available for download. Please see the course website for an up to date listing of multimedia as the quarter progresses.

= Assignment Due
: = Multimedia

Week 1:     Representing the Social World

Communication as culture

Tue. 3/27      Carey, J. (1988). A cultural approach to communication. In Communication as culture: Essays on media and society.

The representational process

Thu. 3/29      Hall, S. (1997). Chapter 1: The work of representation. In S. Hall (Ed.), Representation: Cultural Representations and Signifying Practices (pp. 13-74). London: Sage Publications & Open University. (start this reading – through page 41)

Week 2:    Power and Representation

Representing the self and the Other

Tue. 4/3    Hall, S. (1997). Chapter 1: The work of representation. In S. Hall (Ed.), Representation: Cultural Representations and Signifying Practices (pp. 13-74). London: Sage Publications & Open University. (finish this reading and watch film)

: Hall, S. (1997). Representation and the Media. Media Education Foundation. (UWB/CCC Lib on the hold shelf) Low-res version online here: http://www.mediaed.org/cgi-bin/commerce.cgi?preadd=action&key=409&template=PDGCommTemplates/HTN/Item_Preview.html

Communication & power

Thu. 4/5      Hall, S. (1997). The spectacle of the ‘other.’ In S. Hall (Ed.), Representation: Cultural Representations and Signifying Practices (pp. 225-285). London: Sage Publications & Open University.

: Jhally, S. (2009). Codes of Gender. Media Education Foundation. View online here: https://media.lib.washington.edu/html/uwonly/mediactr/mef/codesofgender.html or http://www.youtube.com/watch?v=6o9AYI79bb4

Week 3:    Organizing Communication Media

Media policy

Tue. 4/10      Freedman, D. (2008). Introducing media policy. In The politics of media policy (pp. 1-17). Cambridge: Polity Press.

Freedman, D. (2008). Pluralism, neo-liberalism and media policy. In The politics of media policy (pp. 24-53). Cambridge: Polity Press.

Media ownership

Thu. 4/12      Freedman, D. (2008). Media ownership policies. In The politics of media policy (pp. 105-121). Cambridge: Polity Press.

: The Mickey Mouse Monopoly – https://media.lib.washington.edu/html/uwonly/mediactr/mef/mickeymousemonopoly.html

Week 4:     Policy and Economics in Media

Making money

Tue. 4/17      Freedman, D. (2008). Britain and America in the world. In The politics of media policy (pp. 197-216). Cambridge: Polity Press.

Napoli, Philip. “The Transformation of Media Consumption.” Chapter 2 in Audience Evolution. New York : Columbia University Press, c2011. 54-87.

Media technologies

Thu. 4/19      van Dijk, T. (2006). Introduction. In The network society: Social aspects of new media (pp. 1-16)

van Dijk, T. (2006). Law. In The network society: Social aspects of new media (pp. 127-149)

van Dijk, T. (2006). Networks and social (in)equality. In The network society: Social aspects of new media (pp. 174-186)

: Revolution OS – http://video.google.com/videoplay?docid=7707585592627775409

►        EXAM over the weekend (online)

Week 5:     Researching Media and Communication

Thinking about research

Tue. 4/24      Matheson, D. (2005). The big ideas about language, society, and the media (pp/ 1-11). In Media discourses: Analyzing media texts. Berksire, UK: Open University Press.

Matheson, D. (2005). News and the social life of words (pp. 15-34). In Media discourses: Analyzing media texts. Berksire, UK: Open University Press.

Cameron, D. (2001). Excerpts from Working with spoken discourse (pp. 123-129, 137-140). London: Sage Publications.

Categorical inequality

Thu. 4/26      Group-based readings TBA: What are race, class, and gender?

: Class dismissed: How TV frames the working class https://media.lib.washington.edu/html/uwonly/mediactr/mef/classdismissed.html

>>> Library workshop on finding texts for analysis (meet in the UW2-105 computer lab)

►    PROPOSAL DUE over the weekend (online)

Week 6:     The News Media

News norms

Tue. 5/1      Allan, S. (2004). The rise of ‘objective’ newspaper reporting. In S. Allan, News culture. OUP (pp. 7-24).

Allan, S. (2004).  Making news: Truth ideology and newswork. In S. Allan, News culture. OUP (pp. 46-76).

: Rossi, A. (2011). Page One: Inside the New York Times. 92 minutes (Streaming on Netflix and on the reserve shelf in the UWB/CCC library)

Discourse & difference   

Thu. 5/3      Group-based readings (only the reading assigned to your topic is required – the other two are optional)

Race: Moore, Robert B. “Racism in the English Language.” The Social Construction of Difference and Inequity: Race, Class, Gender, and Sexuality. Ed. Tracy E. Ore. New York, NY: Mc-Graw Hill, 2009. 524-535.

Class: Mantsios, Gregory. “Media Magic: Making Class Invisible.” The Social Construction of Difference and Inequity: Race, Class, Gender, and Sexuality. Ed. Tracy E. Ore. New York, NY: Mc-Graw Hill, 2009. 88-96.

Gender: Kendall, S. & Tannen, S. (2001). Chapter 28: Discourse and gender. In D. Schiffrin & D. Tannen (Eds.), Handbook of discourse analysis (pp. 548-567). Malden, MA: Blackwell Publishing.

►        DATASET DUE over the weekend (online)

Week 7:     Communication 2.0

The digital self

Tue. 5/8      Pearson, E. (2009). “All the World Wide Web’s a stage: The performance of identity in online social networks.First Monday, 14(3), p.6.      

Rheingold, H. (2002). Always-on panopticon…Or cooperation amplifier? Chapter 8 in, Smart Mobs: The Next Social Revolution, (pp. 183-215). Cambridge, MA : Perseus Publishing.

: Digital Nation: Life on the Virtual Frontier (Frontline, PBS) http://www.pbs.org/wgbh/pages/frontline/digitalnation/

: Epic 2015 (from 2004): http://epic.makingithappen.co.uk/

: Digital Tattoo http://digitaltattoo.ubc.ca/ http://www.pbs.org/wgbh/pages/frontline/digitalnation/

Digital discourse

Thu. 5/10      Group-based readings TBA: Inequality online

Week 8:     Communication and Social Change

Mobilization

Tue. 5/15      Reinsborough, Patrick & Canning, Doyle 2010. “Winning the battle of the story.” Chapter 3 in RE:Imagining Change. Oakland, CA : PM Press, 43-65.

After Action Report: Bank vs America! Read the blog post and think about the action in the context of the reading (above).

Bank vs. America campaign website & video: http://theunityalliance.org/

Contesting the discourse

Thu. 5/17      Group-based readings: Work on analyzing your dataset

►    ANALYSIS DUE over the weekend (online)

Week 9:     The Commons

Commercializing knowledge

Tue. 5/22      Claude, Gregor. “Copyright: The Politics of Owning Culture.” Chapter 11.1 in The Alternative Media Handbook. Eds. Kate Coyer, Tony Dowmunt, & Alan Fountain. London ; New York : Routledge, 2007. 188-193.

Freedman, D. (2008). The ‘problem’ of piracy. In The politics of media policy (pp. 186-197). Cambridge: Polity Press.

: Rip!: A remix manifesto – (UWB/CCC Lib on the hold shelf) http://ripremix.com/

Fostering a commons (Toft at ICA)

Thu. 5/24     Meet in groups to work on projects during class time

>>> Library workshop on creative commons, copyright & fair use: Survey due before midnight on Thu (https://catalyst.uw.edu/webq/survey/atoft/169398)

Week 10:     (Re)Presentations

Tue. 5/29      Meet in groups to work on projects during class time

Thu. 5/31      Presentations

►    PRESENTATIONS DUE in class on Thu, 5/31

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